The Brazilian Semi-Permanent Blow Dry
The Brazilian Blow Dry (BBD) is a semi-permanent hair treatment that claims to put an end to bad hair days, guaranteeing glossy, frizz-free locks for up to four months. It was developed in Brazil five years ago, and its popularity has spread to the West via celebrities such as Nicole Richie and Gisele Bundchen. It’s now available – for a price – at various top hair salons, and known as the “permanent blow dry.” Interestingly, Hair Salons in South Yarra offer a wide range of services. Styling Solutions For Frizzy, Curly Hair After shampooing, the solution is applied and left for up to half-an-hour, depending on hair type. There is no patented formula, which means salons can use different ingredients and the quality may vary. The main ingredient is keratin, a protein found in the hair, skin and nails, and this is combined with cocoa, plant vitamins and red clay. The hair is dried and the product “sealed in” using hair straighteners . It will coat and condition the hair, making i...